At first, SEO seems to be a complex thing. With all the rules laid down and the frequently updating guidelines, it also appears to be more intricate than a Gordian knot. If you have ever felt so while thinking about or dealing with SEO, you’re at the right place. Breathe easy, SEO is not complicated at all. You just have to look at the fine print and I’d help you walk through it like breeze.
The foremost important thing about SEO best practices is to consider the audience. The people who read your content are the ones who rule the game out and out. Provide them with the content that they are looking for and you’d see the new potentials opening up for you. Like a discipline, if you stick to providing the suitable, remarkable content to the readers without any fail, your SEO strategy would always seem to work like a miracle recipe for your business goals. You content not only needs to be original and genuine, it has to have the links that guide the readers to the apt resources. Even Google and other search engines keep looking for the content that has good links. The search engines take note of every share and buzz that your content creates and passes from one reader to another.
The use of keywords in the content is also very important. The more natural the keyword is to the overall content, the more appropriate it is for the search engines. The flow of your content should not be marred by irrelevant and forcibly included keywords. Long tail keywords and keyword phrases too play a crucial role.
Besides providing content that is unique, relevant, high quality, and useful for the readers, you also have to take care of few basic things that include the technicality of offering user experience along the information.
Always keep in mind these deciding factors mentioned below:
1. Content titles or headlines — Readers are captured by headlines that seem to intrigue them. The title of a content has to be clear and at the same time convincing enough to invite the reader to read further. Headlines that contain a hint to the solution offered or are humorous in nature also grab the attention of the readers. The title arrest the reader into a curiosity.
Vague headline does not work. It has to be to the point. A title that starts with How, why, what, etc. gets better reader response. If you want to know if your headline is good enough you can check it out using an online headline analyzer tool. Remember, the character limit of a title should stick to 72.
2. Getting backlinks — The more number of sites on the web link their content to your website, the better rank you get. You should avoid poor sites and blogs. Getting relevant links from niche blogs that have high quality content should do the trick for you. Note that irrelevant links can lead to penalties from Google.
You can buy backlinks, but be sure that they are from reputed sources. Many experts suggest that Twitter can be useful for finding worthy resources on backlinks. You can also promote a good site in exchange. One point not to forget here is to link reputed sites in your content as well.
3. Use keywords naturally — Keywords should not be overused or stuffed in your content. Use a primary keyword with a maximum of two secondary keywords. The primary keyword should be used once in the first para itself. It is best if your headline contains the primary keyword. Include it in the meta description text (150-160 characters at the most) as well. Your research skills for keywords matter a lot. Long tail keywords are becoming common, but they are still useful.
4. Site Speed — This can be a major determiner among all your SEO best practices. 2-3 seconds load time is considered the best and anything above 6 seconds is a loss. Even above 3 seconds, 40 percent of the visitors seem to give up as per available data. A delay of one second can mean a considerable loss of conversion and can impact your business goals severely.
But that’s not all. Google takes site speed as a factor in its ranking algorithm, so you need to be very particular about it.
5. Content Again — Content is always the king as you have heard so many times when it comes to SEO best practices. Topic which are relevant to the current user search trends is what makes or breaks it for you. The appropriate use of keywords terms, overall theme of the content, the specific headline, flow of information, etc. all contribute to a great content. The topics need not only be fresh and authentic, they should be tailored according to the type or niche of audience. In that niche too, you have to determine the taste and tendency of the audience and curate your content and its information accordingly.
Use infographics, videos, images, and other visual cues to aid your content. The smarter and easy to read content you have, the more impressions it generates. Keeping a tab on the trending topics in social media, especially what users are talking about on various social platforms like Twitter, Facebook, and Quora can help you determine what your audience is looking for.
6. Plugins — If you use WordPress, Yoast plugin can be effective in streamlining the SEO aspects, such as the title tags, keywords, meta description, etc.
7. Use Google Analytics to evaluate the best and weak areas of your content. In a gist, remember, this is what works: Fresh, original, and relevant content, in sync with current search trends, containing appropriate and quality links, proper keywords, and suitable CTA words.
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